Strange as it may sound at first, it is the uniqueness of a wine that gets the consumer's attention - not just sheer quality.
Wine taste is subjective and individualistic in nature. Wine consumers have natural preferences, and have to be won over to new tastes or acquired tastes. Fortunately, potential buyers love to experiment with unique wines. The only way to get them to put a new wine to the test is to promote the uniqueness of the product.
De Toren Private Cellar seems to understand this concept, because they literally left no stone unturned to justify their claim to a truly unique product.
The cellar sits on the slopes of the Polkadraai Hills and covers a total area of 26ha, of which 21,9 are under vines. The vineyards are broken up into the five red Bordeaux variatals, namely Cabernet Sauvignon, Cabernet Franc, Merlot, Malbec and Petit Verdot that yield around 8 tons per hectare for the winery.
De Toren's selling points are plentiful; they harvest unique cultivars, closely monitor their farming practices to be environmentally friendly, grow first class grapes that are hand-picked at optimum ripeness and gently handle the grapes/wine throughout the cellar. Gravity (as opposed to mechanically driven pumps) is cleverly exploited to transport wine between tanks.
The wine is the result of painstaking attention in the vineyards and meticulous care in the cellar.
